Shopify Analytics

Despite their growing popularity, Performance Max (PMax) campaigns can often feel like a black box, with crucial reporting metrics and insights seemingly hidden. This lack of transparency can leave advertisers puzzled about where their ad spend is going and what’s driving their campaign performance. Problems: Limited reporting in PMax campaigns Difficulty understanding the source and effectiveness of traffic Unintended consequences, such as spending on branded clicks without awareness Misleading campaign-level reports due to the high volume of branded traffic Solutions: Detecting branded clicks in Performance Max campaigns Managing negative keywords effectively Creating separate campaigns for branded and non-branded terms Is Spending on a Brand Bad? Spending on branded clicks can be valuable, but the issue is that many merchants are unaware that this is happening. Campaigns are often named after product groups or collections, leading merchants to believe that these cam

This post will guide you through creating custom reports in Google Ads and Google Analytics 4, focusing on landing page performance. By using this data to make informed decisions, you can significantly improve the ROI of your Google Ads campaigns. Google’s Performance Max campaigns can sometimes feel like a black box, with limited data on where your budget is being spent and how well your campaigns are performing. We don’t have much control over the spending, but at least we should create custom reports to better overview the campaign’s performances and know where the budget is going. In many cases, Performance Max campaigns generate sales through branded campaigns or remarketing audiences, leaving merchants in the dark about the specifics of clicks and spend distribution. Together we will: Understand which landing pages we spent the most on budget Find the ones that perform the best and worst using a Google Ads custom report Analyze the user engagement metrics on Google Analy

There are a lot of things that go into the making of a successful ecommerce business. There is branding, product listing, design, customer service, and many more aspects. It can often feel impossible to keep track of your progress when it seems like there are so many areas to work on. That’s where key performance indicators (or KPIs) can help – they give you concrete breadcrumbs to follow in order to determine whether or not your business is heading towards success. Whether you’re a seasoned ecommerce veteran or just getting started–tracking key performance indicators (KPIs) is an essential part of your marketing strategy. Key performance indicators (KPI) are measurements designed to help measure business success. They are used to identify the factors that drive the success of your business. They can help you see what is working, and what isn’t and identify any changes you need to make. Key Takeaways: KPIs can help you measure success in e-commerce, but first figure out what your

After Google released its internal statistics showing that nearly 40% of Gen-Z prefers to use TikTok and Instagram when they need to look up something, it became clear that TikTok turning into a search engine is real. The younger generation values authentic, personalized, and community-validated content that TikTok is all about. They would instead take recommendations and other types of information from real people who have had experience than from large corporate ads. Is TikTok becoming a search engine? As a result of TikTok gaining more popularity as a search engine, more and more brands are building their presence on the platform, trying to create a more genuine connection with the audience. And this is where TikTok SEO (search engine optimization) comes into play. To be seen by the right audience, brands and creators need to understand the principles of SEO. If you are looking for your brand to be more searchable & discoverable on the app now and in the future, keep rea

Your store's landing page is your first and probably only shot to make a killer first impression on the visitor. According to Sweor, it takes visitors less than a second to decide about a landing page. Forget about the bounce rate; how do you make the first look count? Let's explore the science of landing pages and how you can convert visitors into profitable leads. Landing page conversion rate: crunching the numbers The correct conversion rate for the landing page depends on your unique situation. If we're looking for a reference point, the average conversion rate in different industries is 2.35%. But it's possible to go up to 5% as the top 25% do. So what would be a reasonable conversion rate for you? Aim for 10% or higher. We've gathered our tips and insights for better conversion rates. The first stop is the content, visuals and copy. Best Shopify landing pages have one thing in common: to-the-point user experience. Yes, your product is impressive, and i

You've heard it by now; Performance max campaigns are replacing Smart Shopping ones, and the updates are rolling at the speed of light. We wanted to create an introductory guide to Performance max campaigns and how you can improve them to maximum benefit. What is Google Ads Performance Max Campaign? Essentially, it is all about creating one mega campaign to rule them all. Based on your specific goal, your campaign will be displayed on all the Google channels available. Who makes the decisions? Initially, you. After 6-8 weeks, the machine learning algorithm picks up what you teach it in data inputs and optimize your campaigns for increased performance. If your advertising objective is “Sales”, “Leads”, “Website traffic“, “Local store visits and promotions”, or creating a campaign without a goal’s guidance, Performance max campaigns will be available to use. From there, you can take steps to make your campaign based on these goals. Online sales or lead generation goals Online