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Source: https://analyzify.com/hub/test
Source: https://analyzify.com/hub/test
Detect Branded Traffic in Google Ads Performance Max Campaigns
Despite their growing popularity, Performance Max (PMax) campaigns can often feel like a black box, with crucial reporting metrics and insights seemingly hidden. This lack of transparency can leave advertisers puzzled about where their ad spend is going and what’s driving their campaign performance. Problems: Limited reporting in PMax campaigns Difficulty understanding the source and effectiveness of traffic Unintended consequences, such as spending on branded clicks without awareness Misleading campaign-level reports due to the high volume of branded traffic Solutions: Detecting branded clicks in Performance Max campaigns Managing negative keywords effectively Creating separate campaigns for branded and non-branded terms Is Spending on a Brand Bad? Spending on branded clicks can be valuable, but the issue is that many merchants are unaware that this is happening. Campaigns are often named after product groups or collections, leading merchants to believe that these cam...
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