Exciting Features of Google Analytics 4 for Online Stores

Exciting Features of Google Analytics 4 for Online Stores

The new variant of Google Analytics, GA4 is still going through the development phase, and Google is shipping new features almost every week. While there is still a lack of feature parity compared to Universal Analytics, it also offers some exciting features — especially for online stores and retailers. In this post, I will touch base with some key Google Analytics 4 differences and features that are especially important for online stores. GA4 includes a variety of innovative features that weren’t present in the paid version of Analytics 360.

Source: https://analyzify.app/hub/exciting-features-of-google-analytics-4-for-online-stores/

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