Ideal UTM Setup on Facebook Ads for Shopify Stores

Ideal UTM Setup on Facebook Ads for Shopify Stores

A top-notch practical tutorial and UTM structure. UTM parameters have become all the more important after the iOS 14.5 updates. We have been quite surprised to see the amount of Shopify merchants using the UTM parameters wrongly - or not even using them at all. Unfortunately, that's the case even with Facebook Ads or marketing professionals. UTM parameters have become all the more important after the iOS 14.5 updates. Facebook Ads reports started not working so we need an alternative source to check the performance of the campaigns. Google Analytics would do that for you - but ONLY IF you set up the UTM parameters correctly. It causes more harm than good when it is not correct. We prepared a top-notch practical tutorial and UTM structure. Follow along and make sure to apply it to every Ads campaign.

Source: https://analyzify.app/hub/utm-setup-shopify/

Comments

Post a Comment

Popular posts from this blog

Our Best Shopify Landing Page Design & User Experience Tips for Better Conversion Rates

Image
Your store's landing page is your first and probably only shot to make a killer first impression on the visitor. According to Sweor, it takes visitors less than a second to decide about a landing page. Forget about the bounce rate; how do you make the first look count? Let's explore the science of landing pages and how you can convert visitors into profitable leads. Landing page conversion rate: crunching the numbers The correct conversion rate for the landing page depends on your unique situation. If we're looking for a reference point, the average conversion rate in different industries is 2.35%. But it's possible to go up to 5% as the top 25% do. So what would be a reasonable conversion rate for you? Aim for 10% or higher. We've gathered our tips and insights for better conversion rates. The first stop is the content, visuals and copy. Best Shopify landing pages have one thing in common: to-the-point user experience. Yes, your product is impressive, and i
Read more

Detect Branded Traffic in Google Ads Performance Max Campaigns

Image
Despite their growing popularity, Performance Max (PMax) campaigns can often feel like a black box, with crucial reporting metrics and insights seemingly hidden. This lack of transparency can leave advertisers puzzled about where their ad spend is going and what’s driving their campaign performance. Problems: Limited reporting in PMax campaigns Difficulty understanding the source and effectiveness of traffic Unintended consequences, such as spending on branded clicks without awareness Misleading campaign-level reports due to the high volume of branded traffic Solutions: Detecting branded clicks in Performance Max campaigns Managing negative keywords effectively Creating separate campaigns for branded and non-branded terms Is Spending on a Brand Bad? Spending on branded clicks can be valuable, but the issue is that many merchants are unaware that this is happening. Campaigns are often named after product groups or collections, leading merchants to believe that these cam
Read more

4 Steps To Utilize TikTok SEO For E-commerce

Image
After Google released its internal statistics showing that nearly 40% of Gen-Z prefers to use TikTok and Instagram when they need to look up something, it became clear that TikTok turning into a search engine is real. The younger generation values authentic, personalized, and community-validated content that TikTok is all about. They would instead take recommendations and other types of information from real people who have had experience than from large corporate ads. Is TikTok becoming a search engine? As a result of TikTok gaining more popularity as a search engine, more and more brands are building their presence on the platform, trying to create a more genuine connection with the audience. And this is where TikTok SEO (search engine optimization) comes into play. To be seen by the right audience, brands and creators need to understand the principles of SEO. If you are looking for your brand to be more searchable & discoverable on the app now and in the future, keep rea
Read more