Setup Facebook Conversion API on Shopify

Setup Facebook Conversion API on Shopify

Follow our step-by-step tutorial. You will be able to set Facebook Conversion API up on Shopify - all by yourself without an app or an expert. You have probably heard about Facebook Conversion API (aka FB CAPI), but are still not sure whether you need it or not. Take our word for it - you definitely do. Good news is that it is quite easy to set up the FB Conversion API on Shopify. You will be able to set it up all by yourself without an app or an expert once you follow our step-by-step tutorial! The browser-based, classic Facebook pixel alone can no longer manage to provide accurate and consistent data since its amount has been cut down by ad-blockers, cookie blockers, and other masking tools. What's worse, now Apple’s iOS 14 update is causing even more obstacles for tracking data through the pixel. Moreover, all major browsers will block or significantly limit third-party cookies by 2022. That's where Facebook Conversion API comes in to help you properly track, attribute, and improve your Facebook marketing performance. Here, you'll see how to set it up on Shopify. You can check our Facebook Conversion API - Shopify page if you want to learn more about how it works and what the differences are between FB CAPI and FB Pixel.

Source: https://analyzify.app/hub/setup-facebook-conversion-api-on-shopify/

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